ET Panache

 

Everyday life in big cities is becoming increasingly challenging and unhealthy as the months go by. Pollution levels are at an all-time high while traffic and congestion show no signs of slowing down. These, among others, are reasons why many families across the country are seeking homes in places where they can enjoy a high quality of life, without the hassles that exist in large cities. That’s where Isprava comes in making the transition easy, exciting and enjoyable. As one of India’s leading luxury home developers, Isprava offers home away from your primary home.

Backed by investors such as Godrej Industries, the Piramal Family Office and other international UHNIs, Isprava has become popular with celebrities, sportspersons and industrialists. Isprava is disrupting the real estate sector in India. From world-class aesthetics to before time delivery, cleanest paperwork, supporting local community, extending property management services and handling rental potential of the homes; Isprava strives to embrace the highest benchmarks. Not only that, for Isprava, luxury has always been about experiences which could mean picking you up from the airport in a luxury sedan or ensuring your favourite coffee is available in your home when you arrive.

Rohit Taparia, Head of Sales at Isprava says “For us, real estate is not a commoditized product, but a luxury experience. We believe in taking care of everything for our homeowners. It is the personal touches and attention to detail that elevates the Isprava experience above all others.” Isprava builds homes in Goa, Coonoor and Alibaug and will soon be making its foray in Sri Lanka. As more people are appreciating the slower pace of life in clean, natural settings, Isprava is offering a new, more thoughtful version of luxury. A typical Isprava home ranges from INR 3 crores to INR 40 crores (USD 550,000 to USD 6 million).

Nibhrant Shah, Founder and CEO, Isprava says, “We believe the luxury home market in India is poised for massive growth. Indians are becoming increasingly discerning and Isprava fits in perfectly with their tastes and lifestyle, with homes that look and feel even more luxurious than the best seven-star hotels.”  Isprava not only ensures that your home is comfortable and fully-serviced but also in locations that are close to all the action and yet offer seclusion and exclusivity.

While Isprava understands how important luxury is to its customer. It also supports the communities and environments in which it works. It is a socially conscious company and tries to bring sustainability to the forefront of everything they do. This could mean helping educate the children of construction workers, recycling garbage, upcycling furniture and antiques, conserving water and electricity or supporting local NGOs.